People born 1981-1996 love social drinking. Research shows 72% drink alcohol often. Wine and craft beer win their hearts. Artisanal drinks exploded during 2000s. Cocktail bars matched their party years perfectly. Urban fun centered around alcohol then. Binge drinking affects 25% monthly though. Studies reveal this worrying trend clearly. Strong spirits fascinate this group sometimes. Conversations mention 200 proof ethanol occasionally. Labs and factories use this pure form. Regular drinking never involves such strength.